The game begins with the player defining who they are (male/female, job, etc.) which factors into some of the statistics that evolve as you progress through your adventure. And yes, the stats do seem to matter when making choices in the game. For example, during one of my three adventures I selected to be a guy that exercises, so my choices tended to lean towards physical activities. Whereas in another adventure I was a software engineer that was out of shape, and I elected to be sneaky and slow to save a survivor, which proved to be successful.
Unfortunately there aren't any images (unless you count the main menu screen), and because of the simplistic style of the story telling I think some artwork would have been a great addition here. I remember as a child reading CYOA books and my favorites had amazing drawings to enjoy. I understand the argument that images in books can deter from the imagination of the reader, but again the writing focuses mainly on humor and simple facts, and is rather sparse on descriptions outside of the key details (e.g. there is a weapon on the left or the boy is sitting down) so I only see artwork elevating the experience.
During my 3 sessions I tried to take myself down different paths, for the sake of variety, though most of my paths intersected leaving me to believe there isn't a whole lot of content here. I did manage to collect a variety of different characters, many that overlapped between the adventures as well, and I noticed the game was a lot more interesting the more characters I brought along with me. At times a character would make a critical suggestion for how to resolve a problem, a small character would fit through a tight space, and other times characters argued about each other.
There was one annoying bug I experienced during one of my adventures that I'm hoping the developers can clean up, as it was definitely an immersion breaker. While at the church we parked our car inside the gate, and when Brian left our party in a rush he also left the car behind. However, when I fled the church later I was told the car was gone since Brian had taken it.